A bad smell
I wonder whether companies read their own PR spiels. This is from a company that sells a high-end brand of bottled mineral water - let’s call the brand MW, for ‘mineral water’. Watch them wax poetic about their new packaging:
The bottle now adopts a slender and ergonomical shape…
The Oxford English Dictionary defines ‘ergonomic’ as
- The study of people’s efficiency in their working environment
- Designed to be conducive to efficient use
How efficient can a bottle be?
With the new bottle, discerning consumers are better equipped to experience MW’s distinctly natural taste and its healthy detox benefits without any hassle. It ensures that your body gets the unique MW healthy treatment whenever and wherever you need it.
Spiels like this bring the term ‘bullshit’ to a whole new level. I am reminded why I swore I would never go into PR - firstly, kissing ass stinks, and secondly, bullshit also stinks.
